Search and research
Ubaid Bhatti
Ubaid Bhatti brings search research and technical SEO into Enigma’s wider digital strategy. He connects how people search with how websites are structured, what content they need, and how performance can be understood. His work helps bridge research, website development, and content planning so discoverability is considered throughout the digital experience.
SEO Architect & Research
- SEO
- Research
- Analytics
Working style
Ubaid takes a research-led approach: investigate search intent, examine the website, and use available data to identify priorities. He translates those findings into practical guidance for developers, designers, and content teams.
Responsibilities
- Research search intent, audience questions, and keyword opportunities.
- Review technical SEO and website structure.
- Inform content planning with search and competitor research.
- Work with developers and creatives to connect findings with implementation.