Creative direction
Inaya Sharif
Inaya Sharif leads Enigma’s creative direction, bringing brand identity, graphic design, and campaign visuals into a consistent visual language. She translates business briefs into design concepts that feel purposeful across websites, social content, digital campaigns, and print. Her role connects individual creative pieces with the wider story a brand wants to tell.
Creatives Head
- Identity
- Design
- Direction
Working style
Inaya starts with the brand’s message and audience, then develops a visual direction that gives the work coherence. She balances creative exploration with clear hierarchy, consistency, and the practical needs of each format.
Responsibilities
- Guide visual identity and creative concepts.
- Coordinate graphic design and campaign visuals.
- Maintain consistency across digital and print touchpoints.
- Collaborate with developers, designers, and editors on connected brand experiences.